I love it: nothing too fancy, nothing controversial, just a solid productivity boost:
Users can enter search terms like “a person skating with a lens flare” to find corresponding clips within their media library. Adobe says the media intelligence AI can automatically recognize “objects, locations, camera angles, and more,” alongside spoken words — providing there’s a transcript attached to the video. The feature doesn’t detect audio or identify specific people, but it can scrub through any metadata attached to video files, which allows it to fetch clips based on shoot dates, locations, and camera types. The media analysis runs on-device, so doesn’t require an internet connection, and Adobe reiterates that users’ video content isn’t used to train any AI models.
Goodbye, endless scrolling. Hello, AI-powered search panel. With the all-new Media Intelligence in #PremierePro (beta), the content of your clips is automatically recognized, including objects, locations, camera angles & more. Just input your search to find exactly what you need. pic.twitter.com/cOYXDKKaFI
— Adobe Video & Motion (@AdobeVideo) January 22, 2025