Man, I’m old enough to remember writing a doc called “Yes, And…” immediately upon the launch of DALL•E in 2022, arguing that of course Adobe should develop its own generative models and of course it should also offer customers a choice of great third-party models—because of course no single model would be the best for every user in every situation.
And I’m old enough to remember being derided for just not Getting It™ about how selling per-use access to Firefly was going to be a goldmine, so of course we wouldn’t offer users a choice. ¯\_(ツ)_/¯
Oh well. Here we are, exactly two years after the launch of Firefly, and Adobe is going to offer access to third-party models. So… yay!
Even more news today! We are expanding our footprint in the @Adobe ecosystem to offer more choice to their creators pic.twitter.com/A4tHRkb25h
— Black Forest Labs (@bfl_ml) March 19, 2025