I’ve been trying to put my finger on exactly why the AI-related buzzword du jour gets under my skin. “Taste” is anything but new, yet I can’t stand the way it gets bandied about, like some mystic shibboleth, by grasping little growth hackers.

I’ll have more to say about this (aren’t you lucky!), but I’m reminded of my all-time favorite Steve Jobs clip. He gets at “taste” being a function of work, curiosity, and hard-won love of the excellent.

If a YouTube clip could be worn out like vinyl, I’d have done so long ago, given how many times I played it for teammates at Microsoft. Steve was right 30 years ago & he’s right now. Just buying some Aeron chairs ain’t gonna flip that switch…