Lots of great, concise tips from Jesús Ramirez:
Demos: Using Generative AI in Illustrator
If you’ve been sleeping on Text to Vector, check out this handful of quick how-to vids that’ll get you up to speed:
- Welcome to Generative AI in Illustrator
- Generate artwork from text with Text to Vector Graphic (Beta)
- Explore creating stunning patterns with Text to Vector Graphics
- Tips for making your best artwork with Text to Vector Graphic (Beta)
- Tips: Take Your Text to Vector Graphic (Beta) patterns to “Wow!”
- Tip: Control your pattern color with Text to Vector Graphic (Beta)
Ai + AI FTW
Check out this quick demo of Illustrator’s new text-to-vector & mockup tools working together:
AI generated Logos onto any surface. pic.twitter.com/qY4tEkVK0Q
— Riley Brown (@rileybrown_ai) October 29, 2023
360º AI: Skybox adds new sketching & style features
Directly sketch inside a 360º canvas, then generate results:
And see also the styles these folks are working to bring online:
Sneak peek: Project Glyph Ease
Easy as ABC, 123?
Project Glyph Ease uses generative AI to create stylized and customized letters in vector format, which can later be used and edited. All a designer needs to do is create three reference letters in a chosen style from existing vector shapes or ones they hand draw on paper, and this technology automatically create the remaining letters in a consistent style. Once created, designers have flexibility to edit the new font since the letters will appear as live text that can be scaled, rotated or moved in the project.
DreamCraft 2D->3D tech looks wild
Can you imagine something like this running in Photoshop, making it possible to re-pose objects and then merge them back into one’s scene?
Project Primrose: Animated fabric (!) from Adobe
The week before MAX, my teammate Christine had a bit of a cough, and folks were suddenly concerned about the Project Primrose sneak: it’d be awfully hard to swap out presenters when the demo surface is a bespoke dress made by & for exactly one person. Thankfully good health prevailed, and she was able to showcase Project Primrose:
Here’s a bit more info about the tech:
We propose reflective light-diffuser modules for non-emissive flexible display systems. Our system leverages reflective-backed polymer-dispersed liquid crystal (PDLC), an electroactive material commonly used in smart window applications. This low-power non-emissive material can be cut to any shape, and dynamically diffuses light. We present the design & fabrication of two exemplar artifacts, a canvas and a handbag, that use the reflective light-diffuser modules.
Come work on Firefly!
We’re looking to meet great PMs, engineers, data scientists, and more; come check out open roles!

Reflect on this: Project See Through burns through glare
Marc Levoy (professor emeritus at Stanford) was instrumental in delivering the revolutionary Night Sight mode on Pixel 3 phones—and by extension on all the phones that quickly copied their published techniques. After leaving Google for Adobe, he’s been leading a research team that’s just shown off the reflection-zapping Project See Through:
Today, it’s difficult or impossible to manually remove reflections. Project See Through simplifies the process of cleaning up reflections by using artificial intelligence. Reflections are automatically removed, and optionally saved as separate images for editing purposes. This gives users more control over when and how reflections appear in their photos.
A couple of fun Photoshop-After Effects collabs
Matthew Vandeputte used a mix of Generative Fill and Content-Aware Fill (or both) to make these rad little animations in After Effects:
[Via Tom Hightower]
New features come to Lightroom Classic
Lens Blur, HDR, Point Color, and more: Katrin Eismann breaks down the update in this overview, and Matt Kloskowski shows the features in action here:
Remembering Microsoft’s “Big-Ass Table”
TBH I still kinda want one. 🙂
“Boing!” New Google animation tech looks fun.
My old teammates Richard Tucker, Noah Snavely, and co. have been busy. Check out how their Generative Image Dynamics work makes it possible to interactively add small, periodic motion to photos:
My recent Firefly demos & previews
I got to spend time Friday live streaming with the Firefly community, showing off some of the new MAX announcements & talking about some of what might be coming down the line. I hope you enjoy it, and I’d welcome any feedback on this session or on what you’d like to see in the future.
Check out Illustrator’s new font-identifying Retype feature
Short & sweet:
Adobe Illustrator has this feature called Retype (beta). With it you can select an image in Illustrator and enter Retype (beta) to determine the fonts that were used (at least close matches) in the JPG! It will also do the same for text that has been outlined. It’s amazing!
One sketchy vector erector: Project Draw & Delight
This tech lets you use augment text-based instructions with visual hints, such as rough sketches and paint strokes. Draw & Delight then uses Firefly to generate high-quality vector illustrations or animations in various color palettes, style variations, poses and backgrounds.
Check out my MAX talk on the potential of Generative AI in education
I got to spend 30 minutes chatting with educator & author Matt Miller last week, riffing on some tough but important questions around weighty, fascinating stuff like what makes us human, what we value around creativity, and how we can all navigate the creative disruptions that surround us.

Hear how Adobe generative AI solutions are designed to continually evolve, develop, and empower educators and students from kindergarten to university level. Generative AI is expected to have a significant impact on the creativity of students. It has the potential to act as a powerful tool that can inspire and enhance the creative process by generating new and unique ideas. Join Matt Miller, author and educator, and John Nack, principal product manager at Adobe, for this exciting discussion.
In this session, you’ll:
- Learn how Adobe approaches generative AI
- Hear experts discuss how AI affects teaching and learning
- Discover how AI can make learning more personalized and accessible
What if 3D were actually approachable?
That’s the promise of Adobe’s Project Neo—which you can sign up to test & use now! Check out the awesome sneak peek they presented at MAX:
Incorporating 3D elements into 2D designs (infographics, posters, logos or even websites) can be difficult to master, and often requires designers to learn new workflows or technical skills.
Project Neo enables designers to create 2D content by using 3D shapes without having to learn traditional 3D creation tools and methods. This technology leverages the best of 3D principles so designers can create 2D shapes with one, two or three-point perspectives easily and quickly. Designers using this technology are also able to collaborate with their stakeholders and make edits to mockups at the vector level so they can quickly make changes to projects.
The wonderful miniatures of Henry Sugar
Wes Anderson & crew are back to making delightful miniature worlds, this time for “The Wonderful Story of Henry Sugar.” Enjoy three charming minutes, won’t you?
What’s even better than Generative Fill? GenFill that moves.
Back in the day, I dreaded demoing Photoshop ahead of the After Effects team: we’d do something cool, and they’d make that cool thing move. I hear echoes of that in Project Fast Fill—generative fill for video.
Project Fast Fill harnesses Generative Fill, powered by Adobe Firefly, to bring generative AI technology into video editing applications. This makes it easy for users to use simple text prompts to perform texture replacement in videos, even for complex surfaces and varying light conditions. Users can use this tool to edit an object on a single frame and that edit will automatically propagate into the rest of the video’s frames, saving video editors a significant amount of texture editing time.
Check it out:
Adobe Project Posable: 3D humans guiding image generation
Roughly 1,000 years ago (i.e. this past April!), I gave an early sneak peek at the 3D-to-image work we’ve been doing around Firefly. Now at MAX, my teammate Yi Zhou has demonstrated some additional ways we could put the core tech to work—by adding posable humans to the scene.
Project Poseable makes it easy for anyone to quickly design 3D prototypes and storyboards in minutes with generative AI.
Instead of having to spend time editing the details of a scene — the background, different angles and poses of individual characters, or the way the character interacts with surrounding objects in the scene — users can tap into AI-based character posing models and use image generation models to easily render 3D character scenes.
Check it out:
Generative Match: It’s Pablos all the way down…
Here’s a fun little tutorial from my teammate Kris on using reference images to style your prompt (in this case, her pet turtle Pablo). And meanwhile, here’s a little gallery of good style reference images (courtesy of my fellow PM Lee) that you’re welcome to download and use in your creations.
Tutorial: How to generate images in different styles using reference image library in Adobe Firefly
It’s a new feature! Write a prompt and experiment with styles from the library or upload your own as a reference.
#AdobeMAX #CommunityxAdobeTry here:https://t.co/c9g7CGiuBU pic.twitter.com/cSt3cmMNR3
— Kris Kashtanova (@icreatelife) October 12, 2023
Important protections for creators in Generative Match
I’m really happy & proud that Firefly now enables uploading your own images & mixing them into your creations. For months & months, this has been users’ number 1 feature request.
But with power comes responsibility, of course, and we’ve spent a lot of time thinking about ways to discourage misuse of the tech (i.e. how do we keep this from becoming a rip-off engine?). I’m glad to say that we’ve invested in some good guidelines & guardrails:
First, we require users to confirm they have the right to use any work that they upload to Generative Match as a reference image.
Second, if an image’s Content Credentials include tags indicating that the image shouldn’t be used as a style reference, users won’t be able to use it with Generative Match. We will be rolling out the ability to add these tags to assets as part of the Content Credentials framework within our flagship products.
Third, when a reference image is used to generate an asset, we save a thumbnail of the image to help ensure that the use of Generative Match meets our terms of service. We also note that a reference image was used in the asset’s Content Credentials. Storing the reference image provides an important dose of accountability.
To be clear, these protections are just first steps, and we plan to do more to strengthen protections. In the meantime, your feedback is most welcome!

Introducing Firefly Text to Vector, plus many Illustrator enhancements
I’m delighted to say that the first Firefly Vector model is now available (as a beta—feedback welcome!) in Illustrator. Just download your copy to get started. Here’s a quick tour:
And more generally, it’s just one of numerous enhancements now landing in Illustrator. Check ’em out:
Introducing Generative Match in Firefly
Hey everyone—I’m just back from Adobe MAX, and hopefully my blog is back from some WordPress database shenanigans that have kept me from posting.
I don’t know what the site will enable right now, so I’ll start by simply pointing to a great 30-second tour of my favorite new feature in Firefly, Generative Match. It enables you to upload your own image as a style reference, or to pick one that Adobe provides, and mix it together with your prompt and other parameters.
You can then optionally share the resulting recipe (via “Copy link” in the Share menu that appears over results), complete with the image ingredient; try this example. This goes well beyond what one can do with just copying/pasting a prompt, and as we introduce more multimodal inputs (3D object, sketching, etc.), it’ll become all the more powerful.
All images below were generated with the following prompt: a studio portrait of a fluffy llama, hyperrealistic, shot on a white cyclorama + various style images:

Sneak peek: Object-Aware Editing Engine
Powered by Firefly, in development now:
Windows Copilot + Adobe Express
Google promises interactive creation of dynamic, looping videos
My old teammates Richard Tucker, Noah Snavely, and co. have been busy. Check out this quick video & interactive demo:
Excited to share our work on Generative Image Dynamics!
We learn a generative image-space prior for scene dynamics, which can turn a still photo into a seamless looping video or let you interact with objects in the picture. Check out the interactive demo:https://t.co/GLPBVpouJY pic.twitter.com/6h1Qq0kL2G
— Zhengqi Li (@zhengqi_li) September 15, 2023
80lv notes,
According to the team, they trained the prior using a dataset of motion trajectories extracted from real-life video sequences that featured natural, oscillating motions like those seen in trees, flowers, candles, and wind-blown clothing. These trajectories can then be applied to convert static images into smooth-looping dynamic videos, slow-motion clips, or interactive experiences that allow users to interact with the elements within the image.
Photoshop introduces Parametric Filters
Man, if you feel like you can’t keep up with technology while you do your day job, just please know that the same is true even at the company where one works, regarding one’s old app. At least we have smart folks like Deke McClelland to show us what’s been happening:
“Sky Dachshunds!” The future of creativity?
Here are four minutes that I promise you won’t regret spending as Nathan Shipley demonstrates DALL•E 3 working inside ChatGPT to build up an entire visual world:
I mean, seriously, the demo runs through creating:
- Ideas
- Initial visuals
- Logos
- Apparel featuring the logos
- Game art
- Box copy
- Games visualized in multiple styles
- 3D action figures
- and more.
Insane. Also charming: its extremely human inability to reliably spell “Dachshund!”
Firefly summary on The Verge
In case you missed any or all of last week’s news, here’s a quick recap:
Firefly-powered workflows that have so far been limited to the beta versions of Adobe’s apps — like Illustrator’s vector recoloring, Express text-to-image effects, and Photoshop’s Generative Fill tools — are now generally available to most users (though there are some regional restrictions in countries with strict AI laws like China).
Adobe is also launching a standalone Firefly web app that will allow users to explore some of its generative capabilities without subscribing to specific Adobe Creative Suite applications. Adobe Express Premium and the Firefly web app will be included as part of a paid Creative Cloud subscription plan.

Specifically around credits:
To help manage the compute demand (and the costs associated with generative AI), Adobe is also introducing a new credit-based system that users can “cash in” to access the fastest Firefly-powered workflows. The Firefly web app, Express Premium, and Creative Cloud paid plans will include a monthly allocation of Generative Credits starting today, with all-app Creative Cloud subscribers receiving 1,000 credits per month.
Users can still generate Firefly content if they exceed their credit limit, though the experience will be slower. Free plans for supported apps will also include a credit allocation (subject to the app), but this is a hard limit and will require customers to purchase additional credits if they’re used up before the monthly reset. Customers can buy additional Firefly Generative Credit subscription packs starting at $4.99.
How Adobe is compensating Stock creators for their contributions to Firefly
None of this AI magic would be possible without beautiful source materials from creative people, and in a new blog post and FAQ, the Adobe Stock team provides some new info:
All eligible Adobe Stock contributors with photos, vectors or illustrations in the standard and Premium collection, whose content was used to train the first commercial Firefly model will receive a Firefly bonus. This initial bonus, which will be different for each contributor, is based on the all-time total number of approved images submitted to Adobe Stock that were used for Firefly training, and the number of licenses that those images generated in the 12-month period between June 3rd, 2022, to June 2nd, 2023. The bonus is planned to pay out once a year and is currently weighted towards number of licenses issued for an image, which we consider a useful proxy for the demand and usefulness of those images. The next Firefly Bonus is planned for 2024 for new content used for training Firefly.
They’ve also provided info on what’s permissible around submitting AI-generated content:
With Adobe Firefly now commercially available, Firefly-generated works that meet our generative AI submission guidelines will now be eligible for submission to Adobe Stock. Given the proliferation of generative AI in tools like Photoshop, and many more tools and cameras to come, we anticipate that assets in the future will contain some number of generated pixels and we want to set up Adobe Stock for the future while protecting artists. We are increasing our moderation capabilities and systems to be more effective at preventing the use of creators’ names as prompts with a focus on protecting creators’ IP. Contributors who submit content that infringes or violates the IP rights of other creators will be removed from Adobe Stock.
My talk at the AI Salon
I had fun catching up with folks at the AI Salon (see background) a couple of weeks ago, talking about the past, present, and future of Adobe Firefly. If that’s up your alley, here’s my talk (cued up to my starting point). Note that the content about watermarks & stock contributors predates last week’s “ready for commercial use” announcements.
Adobe, AI, and the FAIR act
From Dana Rao, Adobe’s General Counsel & Chief Trust Officer:
Adobe has proposed that Congress establish a new Federal Anti-Impersonation Right (the “FAIR” Act) to address this type of economic harm. Such a law would provide a right of action to an artist against those that are intentionally and commercially impersonating their work or likeness through AI tools. This protection would provide a new mechanism for artists to protect their livelihood from people misusing this new technology, without having to rely solely on laws around copyright and fair use. In this law, it’s simple: intentional impersonation using AI tools for commercial gain isn’t fair.
This is really tricky territory, as we seek to find a balance between enabling creative use of tools & protection of artists. I encourage you to read the whole post, and I’d love to hear your thoughts.
☘️ The Fields of Athenry ☘️
During our Ireland trip a few weeks back, I captured some aerial views of the town from which my great-grandfather emigrated.
As it often does, Luma generated a really nice 3D model from my orbiting footage:
Recipe sharing comes to Firefly!
I’m so pleased that we’ve now shipped a feature I’ve been nurturing since the launch of Firefly six years—er, months 🤪—ago.
It enables all kinds of fun visual ping-pong, like riffing on sloth politicians:

.
A lovely Lego Great Wave animation
Luma adds NeRF-powered fly-throughs
“Get cinematic and professional-looking drone Flythroughs in minutes from shaky amateur recorded videos.” The results are slick:
Tangentially, here’s another impressive application of Luma tech—turning drone footage into a dramatically manipulable 3D scene:
Google AI helps make… rap?
Check out this intriguing collaboration with Lupe Fiasco (more interesting than you might think, I promise!):
☘️ Air Mayo ☘️
Just me, my dad, our Irish cousins, and 900 of their closest sheep. ☘️😌☘️
A nice remembrance of John Warnock
Beautifully put. We’ll be forever in his debt.
“Believe in creativity. Believe in imagination. Believe in innovation. Believe in the future.” As we say farewell to our co-founder Dr. John Warnock, we remember how his incredible ideas touched and transformed countless lives. Thank you for the gift of your creativity. ❤️️ pic.twitter.com/SrxOYohkqu
— Adobe (@Adobe) September 1, 2023
“The AI-Powered Tools Supercharging Your Imagination”
I’m so pleased & even proud (having at least having offered my encouragement to him over the years) to see my buddy Bilawal spreading his wings and spreading the good word about AI-powered creativity.
Check out his quick thoughts on “Channel-surfing realities layered on top of the real world,” “3D screenshots for the real world,” and more:
Favorite quote 😉:
“All they need to do is have a creative vision, and a Nack for working in concert with these AI models”—beautifully said, my friend! 🙏😜. pic.twitter.com/f6oUNSQXul
— John Nack (@jnack) September 1, 2023
Brain Implant + AI helps a paralyzed woman speak
Amazing & wonderful:
Breakthrough brain implant and digital avatar allow stroke survivor to speak with facial expressions for first time in 18 years.
Old-timey Fast & Furious
Fun stuff from Red Giant:
Meshy promises AI-driven texturing & more
Among other magic, “Simply input an image, and our AI will automatically turn 2D into 3D in less than 15 minutes.”
Firefly: Making a lo-fi animation with Adobe Express
Check out this quick tutorial from Kris Kashtanova:
Tutorial: How to make a lo-fi animation with new Adobe Express!
Adobe Express is available to everyone today and I made this super short tutorial for you of what’s possible. It has GenAI, background remove, making cool animations and more.
Get it here: https://t.co/PovZvcmDqL pic.twitter.com/jG3hAYoGKk— Kris Kashtanova (@icreatelife) August 16, 2023
Irish panos 🏰🚁☘️
Just a wee bit o’ the droning for ya, overflying our cousins’ ancient neighbors (such show-offs!):
DJI “Spotlight Mode” looks rad
I’ve been flying a bunch here in Ireland this week & can’t wait to share some good stuff soon. (Weren’t transatlantic plane rides meant for video editing?) In the meantime, I’m only now learning of a really promising-looking way to have the drone focus on a subject of interest, leaving the operator free to vary other aspects of flight (height, rotation, etc.). Check it out:
Remembering John Warnock
Like so many folks inside Adobe & far beyond, I’m saddened by the passing of our co-founder & a truly great innovator. I’m traveling this week in Ireland & thus haven’t time to compose a proper remembrance, but I’ve shared a few meaningful bits in this thread (click or tap through to see):
I am so sorry to hear of the passing of Adobe cofounder John Warnock. He changed all our lives, and those of millions more, for the better. God bless and godspeed, sir. 🙏 pic.twitter.com/ZHZDdkqcOO
— John Nack (@jnack) August 20, 2023
Generative Fill stars in a Fox Sports ad
You know you’ve entered the cultural conversation when things like this happen. I’m reminded of the first Snapchat filters inspiring real-world Halloween costumes showing puking rainbows & more.
Who will move on to the FINAL?! 🤩 pic.twitter.com/22dHaiefyl
— FOX Soccer (@FOXSoccer) August 15, 2023

