I’ve been remiss in not sharing the news sooner, but I wanted to give it a chance not to get overshadowed by the Photoshop Express excitement. In any case, I’m pleased to report that the Photoshop family of products now has its own logo and tagline: See What’s Possible™.
As you no doubt know, “Photoshop” has grown far beyond the side project of Michigan grad student, and even beyond a single application, to encompass a range of functionally different apps–Photoshop CS3, Photoshop CS3 Extended, Photoshop Lightroom, Photoshop Elements, Photoshop Album Starter Edition, and soon Photoshop Express–that all share a solid core of imaging smarts. As the press docs say,
To represent this rich family of products, Adobe is introducing the Photoshop visual logo.
This logo will soon appear in all Photoshop-related marketing, so keep an eye out for it. The
Photoshop logo on a product, service, or technology, represents the rich legacy, technical
quality, and attention to detail that has made Photoshop the gold standard in digital
So, whaddya think?
PS–In light of the above, I can’t resist passing along a totally different example of “Photoshop branding.”