Nice, understated typography for Adobe’s 99u conference:
Each year at the 99U Conference we feature a motion reel of inspirational quotes from our speakers that plays in a loop throughout the conference.
How do you create a reel that you don’t get tired of? We focused on telling a story.
In past years we relied on the use of depth of field and 3D effects moving on changing axes. However, this year we focused on very few elements and simple 2-Dimensional designs that could morph into each other seamlessly, making the objects not only design elements but ‘characters’ of the story. We drew a lot of inspiration from movie title sequences we love and to the master of it all: Saul Bass.