“Collectively, Nik’s intellectual sophistication is that of a chess grand master,” wrote Om Malik (whom I finally met last night) recently wrote in the New Yorker. Ah, but we live in a world of McDonald’s, as Steve Jobs points out in the clip below—one of my all-time favorites. He so clearly believed in raising the world’s collective taste level, of educating our palettes & helping appreciate better work. May we all reflect and ask, What culture am I bringing to my work?

[YouTube]