3D, VR, and the future of broadcast sports

Intel has acquired some very impressive 3D technology tailored to sports broadcasting:

Replay’s freeD technology created a 3D video rendering of the entire court using 28 ultra-HD cameras placed around the area. Those cameras were connected to Intel servers, which then allowed broadcasters to transmit the contest from various angles and give fans a 360-degree view of the dunks.

I wonder to what extent this’ll take off. A lot of sports fans I know are lazy bastards who won’t want this sort of active involvement in the content. I always think of the Onion’s goof on Doritos—”‘cuz you’re too biz-zay for chewin’!”

Now, I can imagine a couple of very compelling sports-related experiences:

  • You don goggles & see a huge phalanx of big screens, each presenting a different game (think: a shitty efficiency apartment suddenly puts Dave & Buster’s to shame*), and you’re able to flit among them while getting a steady stream of news, hot chicks (because why not?), and all the ads.
  • One or more of these broadcasts augments its regular, curated 2D presentation with a bunch of 360º feeds shot from the sidelines, overhead, etc.
  • Your coked-up magpie brain now flits among these at warp speed, perceiving only degrees of boredom.

So, good times, then. 🙂

J.

*Note: Dave & Buster’s, like Donald Trump, exists on a plane beyond shame, but that’s another matter.

[YouTube]

One thought on “3D, VR, and the future of broadcast sports

  1. The freeD rig looks like a great way to slurp up content for immersive pro-sports based video games. Those are some of EA’s biggest franchises, and this seems like a way to up the realism score.

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