I admired the app Directr (especially as was PM’ing the similarly template-centric Adobe Premiere Clip), and now it’s reborn as YouTube Director (download). TechCrunch writes,
YouTube is launching a new suite of products for advertisers under the umbrella name of YouTube Director. Collectively, these products are supposed to make it easier for businesses (particularly the smaller ones that don’t have their own production capabilities and aren’t going to hire an ad agency) to shoot and edit video ads that can run on YouTube.
Check it out:
You don’t even have to use the app yourself:
If businesses don’t want to make the ads themselves, YouTube has created a program where it sends professionals to do the shooting and editing, at no extra cost to the business.
And lastly, and most simply,
If they’re trying to promote an app, businesses can just provide the logo, screenshots and other assets, and YouTube will automatically use them to create a video ad.
This will be very cool if it allows YouTube Creators with spare production time to fill that space with revenue generating work …
First blush looks like Google did not screw up the old version and created something a bit better. My only tip to Google/youtube is to have the ability to sign in with one email but have all my channels I have created under this email. Currently the Youtube Studio App and youtube uploader app give me this ability. Hope they do the same with this!