YouTube VR: 360º heatmaps, Creators Lab

Viewer: “Where the hell should I look?”
Creator: “Where the hell do people look?”

Making compelling 360º content—like both pimpin’ & impin’—ain’t easy. Fortunately YouTube is adding some new analytical tools:

Today we’re introducing heatmaps for 360-degree and VR videos with over 1,000 views, which will give you specific insight into how your viewers are engaging with your content. With heatmaps, you’ll be able to see exactly what parts of your video are catching a viewer’s attention and how long they’re looking at a specific part of the video.

 Meanwhile they’ve started a new VR Creator Lab bootcamp:

Take your VR video creation to the next level. YouTube is taking applications for a 3 month learning and production intensive for VR creators. Participants will receive advanced education from leading VR instructors, 1:1 mentoring, and $30K – $40K in funding toward the production of their dream projects.

The application window has now closed (sorry I didn’t the news ’til now), but hopefully this will go well & future openings will emerge.

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