It’s a little OT for this blog, but I really enjoyed this article as a discussion of design—of using art to solve problems.
I told Jerry, “It sounds more like a sound design issue than a music assignment. So, how about this? We treat the Seinfeld theme song as if your voice telling jokes is the melody, the jokes you tell are the lyrics and my job is to accompany you in a musical way that does not interfere with the audio of you telling jokes.

Also great:
Warren Littlefield had the unfortunate job of telling Larry, “I don’t like the music. It’s distracting, it’s weird, it’s annoying!” And as soon as he said the word annoying, Larry David just lit up. Like, “Really? Annoying? Cool!” Because if you know Larry, if you watch Curb Your Enthusiasm, that’s what he loves most, to annoy you! That’s his brand of comedy.
Now, enjoy (?) Seinfeld meeting Kendrick Lamar:
I’ll check out the article, but I have heard, and enjoyed, a version of the story on this excellent sound design podcast too:
http://www.20k.org/episodes/seinfeld