The first NeRF in a TV commercial!

It starts with a scene of a younger version of me, and then transitions to present-day me
Directed by @nortondirector using @LumaLabsAI for @McDonalds

*at least, it's the first commercial that I know using NeRF, if you know of another lmk 🙂 pic.twitter.com/1afloHkdVC

— Karen X. Cheng (@karenxcheng) January 17, 2023

Three years ago today, the project that eventually became NeRF started working (positional encoding was the missing piece that got us from "hmm" to "wow"). Here's a snippet of that email thread between Matt Tancik, @_pratul_, @BenMildenhall, and me. Happy birthday NeRF! pic.twitter.com/UtuQpWsOt4

— Jon Barron (@jon_barron) January 17, 2023