• When is a shopping site… something else?  When it’s this viral site for Dutch chain Hema*.  "It’s like an IKEA catalog was sliced up and fed to a Rube Goldberg machine," says Motionographer. "The magnifying glass bit is brilliant." [Via]
• Who doesn’t like "secret interactive frivolity"?  Design firm Baker and Hill lavishes attention on the details of their fun-to-navigate company site.
• 3D action:
  • Don’t let the ultra-retro intro fool you: Electric Oyster’s demo features the beginnings of a nifty Flash-based flight simulator. [Via]
  • National Geographic offers a 3D Atlas of Human History.  Developer g.wygonik from the always-interesting Terra Incognita provides background on the project.
  • This Adobe Japan page features 3D balls gone mad. [Via]
  • The Volvo XC70 site features a fully rotatable rendering of the car, festooned wih interactive touch points.  Stick around through the intro, then hit the arrows to continue.  (Yes, we have kid-haulers on the brain, and I’ll always have a thing for Volvo wagons.)
• ASLuv busts out the fairy dust with this little particle sprayer.  (Don’t break the glowsticks ’til you feel the beats hit.) [Via]
• In a sorta related vein, see Lee Brimelow’s YTMND-style Billy Mays tribute.  Puzzling; I can dig it.
• The Air Pocket Symphony (no relation to Adobe AIR, MacBook Air, wayward heiresses, etc.) features photorealistic objects and a nice, simple sliding animation.  [Via]
• MyFlashFetish offers SWF bits (particularly music players, it seems) that can be embedded in your site. [Via]

* Tangential: It’s not Flash, but on the innovative shopping front, software maker Panic lets you drag and drop items into your shopping cart.  Slickness.