In case you missed any or all of last week’s news, here’s a quick recap:

Firefly-powered workflows that have so far been limited to the beta versions of Adobe’s apps — like Illustrator’s vector recoloring, Express text-to-image effects, and Photoshop’s Generative Fill tools — are now generally available to most users (though there are some regional restrictions in countries with strict AI laws like China).

Adobe is also launching a standalone Firefly web app that will allow users to explore some of its generative capabilities without subscribing to specific Adobe Creative Suite applications. Adobe Express Premium and the Firefly web app will be included as part of a paid Creative Cloud subscription plan.

Specifically around credits:

To help manage the compute demand (and the costs associated with generative AI), Adobe is also introducing a new credit-based system that users can “cash in” to access the fastest Firefly-powered workflows. The Firefly web app, Express Premium, and Creative Cloud paid plans will include a monthly allocation of Generative Credits starting today, with all-app Creative Cloud subscribers receiving 1,000 credits per month.

Users can still generate Firefly content if they exceed their credit limit, though the experience will be slower. Free plans for supported apps will also include a credit allocation (subject to the app), but this is a hard limit and will require customers to purchase additional credits if they’re used up before the monthly reset. Customers can buy additional Firefly Generative Credit subscription packs starting at $4.99.

None of this AI magic would be possible without beautiful source materials from creative people, and in a new blog post and FAQ, the Adobe Stock team provides some new info:

All eligible Adobe Stock contributors with photos, vectors or illustrations in the standard and Premium collection, whose content was used to train the first commercial Firefly model will receive a Firefly bonus. This initial bonus, which will be different for each contributor, is based on the all-time total number of approved images submitted to Adobe Stock that were used for Firefly training, and the number of licenses that those images generated in the 12-month period between June 3rd, 2022, to June 2nd, 2023. The bonus is planned to pay out once a year and is currently weighted towards number of licenses issued for an image, which we consider a useful proxy for the demand and usefulness of those images. The next Firefly Bonus is planned for 2024 for new content used for training Firefly.

They’ve also provided info on what’s permissible around submitting AI-generated content:

With Adobe Firefly now commercially available, Firefly-generated works that meet our generative AI submission guidelines will now be eligible for submission to Adobe Stock. Given the proliferation of generative AI in tools like Photoshop, and many more tools and cameras to come, we anticipate that assets in the future will contain some number of generated pixels and we want to set up Adobe Stock for the future while protecting artists. We are increasing our moderation capabilities and systems to be more effective at preventing the use of creators’ names as prompts with a focus on protecting creators’ IP. Contributors who submit content that infringes or violates the IP rights of other creators will be removed from Adobe Stock.

I had fun catching up with folks at the AI Salon (see background) a couple of weeks ago, talking about the past, present, and future of Adobe Firefly. If that’s up your alley, here’s my talk (cued up to my starting point). Note that the content about watermarks & stock contributors predates last week’s “ready for commercial use” announcements.

I’m so pleased that we’ve now shipped a feature I’ve been nurturing since the launch of Firefly six years—er, months 🤪—ago.

It enables all kinds of fun visual ping-pong, like riffing on sloth politicians:

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Check out this quick tutorial from Kris Kashtanova:

Tutorial: How to make a lo-fi animation with new Adobe Express!
Adobe Express is available to everyone today and I made this super short tutorial for you of what’s possible. It has GenAI, background remove, making cool animations and more.
Get it here: https://t.co/PovZvcmDqL pic.twitter.com/jG3hAYoGKk

— Kris Kashtanova (@icreatelife) August 16, 2023

I had a ball chatting with members of the Firefly community, including our new evangelist Kris Kashtanova & O.G. designer/evangelist Rufus Deuchler. It was a really energetic & wide-ranging conversation, and if you’d like to check it out, here ya go:

Here’s a recording of today’s Space with @rufusd and @jnack from @Adobe

We’ll definitely do this again. Thank you all for joining us today.

https://t.co/wYL5JbG5HW

— Kris Kashtanova (@icreatelife) August 3, 2023

What’s a great creative challenge?
What fun games make you feel more connected with friends?
What’s the “Why” (not just the “What” & “How”) at the heart of generative imaging?

These are some of the questions we’ve been asking ourselves as we seek out some delightful, low-friction ways to get folks creating & growing their skills. To that end I had a ball joining my teammates Candice, Beth Anne, and Gus for a Firefly livestream a couple of weeks ago, engaging in a good chat with the audience as we showed off some of the weirder & more experimental ideas we’ve had. I’ve cued up this vid to roughly the part where we get into those ideas, and I’d love to hear your thoughts on those—or really anything in the whole conversation. TIA!

Easing into the week with fun cultural detritus + Photoshop magic… 😌

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A post shared by Daniyar Oskenbay (@savvydone)

Check it out!

Details, if you’re interested:

What’s new with Adobe Firefly?

Firefly can now support prompts in over 100 languages. Also, the Firefly website is now available in Japanese, French, German, Spanish, and Brazilian Portuguese, with additional languages to come.

How are the translations of prompts done?

Support for over 100 languages is in beta and uses machine translation to English provided by Microsoft Translator. This means that translations are done by computers and not manually by humans.

What if I see errors in translations or my prompt isn’t accurately translated?

Because Firefly uses machine translation, and given the nuances of each language, it’s possible certain generations based on translated prompts may be inaccurate or unexpected. You can report negative translation results using the Report tool available in every image.

Can I type in a prompt in another language in the Adobe Express, Photoshop, and Illustrator beta apps?

Not at this time, though this capability will be coming to those apps in the future.

Which languages will the Firefly site be in on 7/12?

We are localizing the Firefly website into Japanese, French, German, Spanish, Brazilian Portuguese and expanding to others on a rolling basis.

On the extremely off chance that you (or more likely, someone you know) is new to Firefly, check out this handy intro speed run from evangelist Paul Trani:

I had a ball chatting last week with Farhad & Faraz on the Bad Decisions Podcast. (My worst decision was to so fully embrace vacation that I spaced on when we were supposed to chat, leaving me to scramble from the dog park & go tear-assing home to hop on the chat. Hence my terrible hair, which Farhad more than offset with his. 😌) We had a fast-paced, wide-ranging conversation, and I hope you find it valuable. As always I’d love to hear any & all feedback on what we’re doing & what you need.

If you enjoyed yesterday’s session with Tomasz & Lisa, I think you’ll really dig this one as well:

Join Lisa Carney and Jesús Ramirez as they walk you through their real world projects and how they use Generative Ai tools to help their workflow. Join them as they show you they make revisions from client feedback, create different formats from a single piece, and collaborate together using Creative Cloud Libraries. Stay tuned to check out some of their work from real life TV shows!

Guest Lisa Carney is a photographer and photo retoucher based in LA. Host Jesús Ramirez is a San Francisco Bay Area Graphic Designer and the founder of the Photoshop Training Channel on YouTube.